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The Question Every Practice Should Ask Ask your marketing agency one question: “How many appointments did this generate?” If they cannot answer directly, the problem…

The Reality No One Wants to Talk About Picture this: a client sits in your parking lot, doing math that refuses to add up. Inside,…

iVET360, a leading provider of data-driven solutions for independent veterinary hospitals, has announced the launch of Reviews.vet, a first-of-its-kind ranking platform that identifies America’s Top-Rated…

Meet Sarah, the Unsung Hero It is 11:47 a.m., and Sarah has been on back-to-back calls since 8. Her coffee is cold, the hold music…

The Problem One independent practice owner noticed their waiting room was quieter while the corporate clinic down the street was booming. They had always refused…

The Hidden Opportunity Imagine spending $2,000 a month on Google Ads, competing for “vet near me” clicks from people who do not even know you—while…

(And How to Finally See What’s Really Working) If you’re running Google Ads for your veterinary hospital, you’ve probably seen impressive “conversion” numbers in your…

Independent Veterinary Practices Face “Impossible Math” in 2025—But the Data Shows a Path Forward in iVET360’s 2025 Veterinary Marketing Benchmark Report Portland, OR— iVET360 today…

There’s a phrase that keeps popping up in the 2025 Practice Manager Report: “practice of choice.” But what does that really mean? At its core,…

Hiring is a challenge. Keeping good people? That is even harder. In veterinary practices across the country, employee retention is top-of-mind. And yet, most hospitals…