Category:
Marketing
Aug
27
How Yelp Is A “Necessary Evil” Again In VetMed
Back in 2020, we told you your Yelp page was probably unclaimed, and you didn't know it. Plenty of practice owners read that, shrugged, and…
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Aug
26
The Complete Guide to Google Business Profile for Veterinary Hospitals
How independent practices win the local search game — and stay winning in 2026 When a pet owner types 'vet near me' into Google, your…
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Aug
24
The Ultimate Guide to Veterinary Hospital Domain Names
A Practical Resource for Veterinary Practice Owners & Managers Quick question: who do you pay for your hospital's domain name, and when does it expire?…
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Jul
29
Same Dog, Different Clinic: The AI Image Problem in Veterinary Social Media
Open Google Images. Search for a “veterinary clinic hiring” post. Scroll for about ten seconds. You will meet the same golden retriever roughly forty times.…
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Jun
18
The True Cost of the Shiny Object
Why a campaign that booked 162 new appointments quietly cost one practice about $26,000 — and why its own dashboard would never show it. Every…
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Apr
16
Local SEO Statistics Every Veterinary Practice Owner Should Know in 2026
What the Data Means for Your Veterinary Practice Numbers don't lie — but they do need context. Every year, researchers study how consumers find local…
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Apr
07
Why “Going Local” for Your Veterinary Marketing Provider Can Be a Mistake
There's something genuinely admirable about supporting local businesses. We all do it — choosing the neighborhood coffee shop over the chain, the independent bookstore over…
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Apr
06
What Your State’s Google Ads Adoption Rate Tells You About Your Market
Not All Markets Are the Same One of the most useful findings in the 2026 Veterinary Ads Report is how dramatically Google Ads adoption varies…
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Mar
30
Your Google Ads Are Probably Measuring the Wrong Thing
Clicks Are Not Revenue Most veterinary Google Ads campaigns are evaluated on conversions: phone calls, form fills, website interactions. These are activity metrics. They measure…
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Mar
23
“We’re Accepting New Clients” Does Not Mean Anyone Can Find You
The Paradox in Plain Language Walk through almost any independent veterinary practice website, and you will find it prominently: "We are accepting new clients." That…
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